Boston, MA, June 2018 – Scenic Luxury Cruises and Tours, working in partnership with PBS National Sales, has announced its sponsorship of the fifth season of The Great British Baking Show, airing Fridays at 9 p.m. EST beginning June 22nd.
The Great British Baking Show (known as The Great British Bake Off in the UK) is one of the most popular programs on the BBC, and a cultural phenomenon with a lasting influence far beyond its 60-minute runtime. Upon its arrival to PBS, the show has become one of the network’s most popular programs with growth in every demographic, on broadcast and digital platforms.
“We are thrilled to be working with PBS, and especially The Great British Baking Show, whose audience shares our passion for enriching their lives through exploration and embraces our spirit of wonder,” adds Joelle Davis, vice president of brand management for Scenic.
Just as PBS strives to provide only the highest quality programing to its dedicated audience, Scenic Luxury Cruises and Tours is committed to delivering unparalleled experiences, taking their guests into the cultural heart of the life that has been established over centuries along the waterways of Europe and Southeast Asia. From tracing the intricate waterways of Bordeaux, to the culturally rich Danube River, to a once-in-a-lifetime journey through Southeast Asia, each Scenic journey is handcrafted and created to deliver moments that are truly unforgettable. “We’re thrilled to have Scenic River Cruises back on as a sponsor of the Great British Baking Show. PBS and Scenic River Cruises have a natural brand alignment of expanding people’s horizons and seeking new adventures,” said Adam Gronksi, head of PBS National Sales.
PBS
PBS National Sales Team oversees sponsorship on PBS, as well as content from WETA, WNET, and other producers of public television programs. From run of schedule to big-reach, one-of-a-kind programming events, the team provides effective consulting, assisting both sponsors and content producers, to harness the power of the PBS brand to reach an engaged audience on multiple platforms. PBS’s National Sales approach to sponsorship allows exceptional programming to prosper and continue to reach audiences across the country, while also maintaining a commitment to brands by providing a space to leave positive impressions on PBS viewers.
For more information about PBS sponsorship visit www.pbs.org/sponsorship/about/
Scenic
The all-inclusive luxury experience is synonymous with Scenic – from the private butler service, unlimited complimentary beverages, and included gratuities, to the cultural entertainment and regional cuisine in customized settings (poolside to cabin, al fresco to fine dining), nearly 1:1 guest-to-staff ratio, wellness center and spa.
Scenic Luxury Cruises & Tours has grown over its 30-year history to include award-winning, all-inclusive escorted tours that take participants to many of the world’s most fascinating destinations; two award-winning river cruise lines – Scenic and Emerald Waterways; and, this summer, the world’s first Discovery Yacht – Scenic Eclipse. Emerald Waterways’ seven Star Ships offer deluxe cruises in Europe, and the Mekong, while Scenic’s 15 Space Ships offer truly all-inclusive, five-star river cruises in the same destinations as well as the Irrawaddy River in Myanmar.
Additional information on these and other cruises, brochures and reservations can be obtained via travel agents, or from Scenic: in the US: www.scenicusa.com; phone 844-788-7987; or email: [email protected]. Brochures can also be downloaded directly from the website.