With Norwegian Joy, Norwegian Cruise Line Brings
“First Class at Sea” Experiences to China
Hosts Alibaba Group for Preview Sailing to Kochi, Japan
SHANGHAI, China – June 15, 2017 – After maiden calls to Singapore, Qingdao, Shenzhen and Hong Kong, Norwegian Cruise Line (Norwegian), a leading global cruise brand of Norwegian Cruise Line Holdings Ltd. (NASDAQ: NCLH), welcomed its newest cruise ship, Norwegian Joy, to her new home port of Shanghai, China. The arrival of Norwegian Joy to Shanghai marks a significant milestone for the storied cruise line as it enters the Chinese cruise market. Norwegian Joy was engineered in Germany and designed for China.
“Norwegian Cruise Line is extremely proud to welcome the newest addition to our fleet, Norwegian Joy, to her home port of Shanghai, China” said David Herrera, President of NCLH China. “Norwegian Joy’s arrival demonstrates our commitment to the Chinese cruise market. She was custom-built with Chinese cruise guests in mind.”
From the first race track at sea to the innovative virtual reality experiences available at the Galaxy Pavilion to the 28 local and international dining options, Norwegian Joy has an abundance of features that appeal to the modern Chinese family, including staterooms especially designed for multi-generational families traveling together. An international standard of entertainment is easily accessible, with Las Vegas-style performances, as well as a wide variety of luxury shopping options. With this incredible ship, Norwegian’s signature onboard experience has been expanded and customized, adding exciting features, services and amenities that combine both the East and the West to deliver a “First Class at Sea” experience.
On a preview voyage that departed from Shanghai on June 10, Norwegian Cruise Line welcomed more than 1,700 VIP members and guests of Alibaba Group (Alibaba), the world’s largest online and mobile commerce company, for a four-day preview cruise.
In welcoming Norwegian Joy’s passengers, Herrera also emphasized, “It was our distinct pleasure to welcome Alibaba’s members and guests to enjoy a ‘First Class at Sea’ experience on Norwegian Joy during this preview cruise. The voyage marks the latest step in our recently announced partnership with Alibaba and supports one of its main objectives, which is to promote, develop and expand awareness and attraction of cruising among Chinese travelers.”
Norwegian Joy’s voyage with the Alibaba Group departed from Shanghai and called on the Japanese port of Kochi before returning to Shanghai yesterday. The ship’s christening ceremony will take place on June 27 in Shanghai, featuring the ship’s Godfather, ‘King of Chinese Pop,’ Wang Leehom. Year-round voyages on Norwegian Joy from Shanghai begin on June 28 with a season of sailings from Tianjin from August 26 to September 15.
About Norwegian Cruise Line Holdings
Norwegian Cruise Line Holdings Ltd. (Nasdaq:NCLH) is a leading global cruise company which operates the Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises brands.
With a combined fleet of 25 ships with approximately 50,400 berths, these brands offer itineraries to more than 510 destinations worldwide. The Company will introduce seven additional ships through 2025, and has an option to introduce two additional ships for delivery in 2026 and 2027.
Norwegian Cruise Line is the innovator in cruise travel with a 50-year history of breaking the boundaries of traditional cruising. Most notably, Norwegian revolutionized the cruise industry by offering guests the freedom and flexibility to design their ideal cruise vacation on their schedule. Today, Norwegian invites guests to enjoy a relaxed, resort style cruise vacation on some of the newest and most contemporary ships at sea with a wide variety of accommodation options, including The Haven by Norwegian®, a luxury enclave with suites, private pools and dining, concierge service and personal butlers. Oceania Cruises offers an unrivaled vacation experience renowned for the finest cuisine at sea and destination-rich itineraries that span the globe. Expertly crafted voyages aboard designer-inspired, intimate ships call on ports across Europe, Asia, Africa, Australia, New Zealand, the South Pacific and the Americas. Celebrating its 25th anniversary in 2017, Regent Seven Seas Cruises offers the industry’s most inclusive luxury experience aboard its all-suite fleet. A voyage with Regent Seven Seas Cruises includes round-trip air, highly personalized service, exquisite cuisine, fine wines and spirits, unlimited internet access, sightseeing excursions in every port, gratuities, ground transfers, a pre-cruise hotel package for guests staying in concierge-level suites and higher and beginning in summer 2017, business class air will be provided for all roundtrip air originating from the U.S. and Canada.