“Digital Marketing in the Travel Industry”
Ogg Family Expands Professional Development Library with New Book Focused on Best Practices to Effectively Operate Digital Marketing Campaigns
February 4th, 2021 – “Digital Marketing in the Travel Industry,” authored by the Ogg family, culls years of lessons learned from travel professional partners, host agencies, suppliers and advertisers on successfully navigating digital marketing in the travel industry. From cover to cover in this new release, readers will find education, information, best practices and examples of how to create, implement and succeed in digitally marketing their business to prospective clients.
“Pioneers in the home-based travel agency market, we pivoted our family business to digital platforms more than a decade ago. We have been an active connection between our clients and Travel Professionals and have helped them define and create their digital footprints. Ts book is not only a guide which consists of all of the lessons we have learned, but a culmination of the success that digital marketing has brought to our loyal advertising clients,” said Andy Ogg, CTIE and Co-Author. “So many in our industry had to rapidly ramp up their digital skills to continue communicating with clients in the past year12 months. That need will only continue to grow as the travel industry comes back strong in the coming months. This new book is designed to help our advisors and partners meet the challenges of effectively and efficiently communicating in digital environments.”
“Digital Marketing in the Travel Industry,” analyzes all formats of digital marketing. Readers will discover how to use digital printing and publishing for success, how to create a dynamic travel website that converts into sales and profits, how to utilize travel content marketing to expand their business, how to transform a social media presence into a new client vortex, create social media success using viral marketing tools, how to successfully create email marketing campaigns, tips to unlock the secrets to successful banner advertising, tools to turn a smart phone into a video marketing powerhouse, education and implementation of SEO best practices and much more.
“Travel suppliers, host agencies and Travel Professionals all have the same common challenge and that is how to make each marketing dollar create the highest ROI. “Digital Marketing in the Travel Industry” shares exactly how to maximize your marketing budget in the most effective way. We have successfully helped some of the most prestigious companies in the travel industry enjoy ROI success based on the strategies, concepts and best practices shared in this “Must Read” book for everyone marketing in the travel industry,” said Tom Ogg, Co-Author.
This latest book joins a vast library of 11 travel industry professional development titles written by the Ogg family, many of which are utilized by The Travel Institute and other industry and educational institutions, “Digital Marketing in the Travel Industry,” enables Travel Professionals and the Travel Industry alike to maximize their marketing budgets, while increasing the success of their business.
“It has always been our mission to provide professional development solutions for Travel Professionals by providing tools and solutions to grow their respective travel businesses. Each title answers a need for our industry.
“Digital Marketing for Travel Agents,” will open up new channels of opportunity for Travel Professionals and suppliers alike to cost-effectively market and successfully sell more travel,” said Joanie Ogg, CTC, MCC and Co-Author.
“Digital Marketing in the Travel industry” includes 270 pages of hard hitting education and information to empower the Travel Industry to successful digital marketing. Additional books in the Ogg portfolio include focuses on starting a home-based agency, developing key market segments including cruise, river cruise and group business, and several marketing strategy titles.
The entire Ogg library is available in both print and digital copies at HomeBasedTravelAgent.com and can also be purchased at Amazon.com.
About the Ogg Family:
Since 1988 this has been an invaluable resource with extensive information for new agents wanting to enter the industry. The Ogg’s latest books are considered “must reads” for many home based travel agents. They are used by many colleges and universities as texts and are included in the Travel Institute’s “Trip Kit” for new agents.
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