Press Releases River Cruising

Avalon Cruises Into US Households with TV Advertising and Big Savings

Travel Agent News for Avalon Waterways Sale and TV Marketing Promotion

LITTLETON, Colorado – January 7, 2019 – This week, Avalon Waterways is cruising into American households, on their favorite travel, food and home decorating shows, with two commercial spots.  Avalon’s New Year advertising initiative invites travelers to see the world their way. To look deeper. To see what others miss. To find views as expansive as their own. [View Spot 1; View Spot 2].  And, they’re launching The Suite Life Sales Event to entice travelers to book their 2019 river cruise now, with the biggest savings of the year.


“We’re inviting cruisers to live the ‘Suite Life’ in 2019 and beyond,” said Pam Hoffee, managing director of Avalon Waterways.  “For the first time, our entire Avalon fleet is Suite Ships so our advertising initiative places a spotlight on these signature ships with Open-Air Balconies which blur the lines between outside and in.  Even better? Avalon’s balconies do not sacrifice room space. In contrast, they invite guests to enjoy 100 percent of their Panorama Suite, 100 percent of the time.”


Avalon Waterways Suite Ships offer guests two full decks of award-winning Panorama Suites with the widest-opening windows in river cruising, the industry’s only Open-Air Balconies and beds that face the views for which river cruising is famous.


“Beyond our wall-to-wall, floor-to-ceiling windows is a world waiting to be explored – your way,” said Hoffee.  “Whether travelers want to walk in the footsteps of legends, walk down the street like a local or accelerate their walk into a jog, our new Avalon Choice program presents our guests with the opportunity to go their own way each day of their cruise.”


Avalon’s new Avalon Choice program is featured in its television ads that showcase “Classic,” “Discovery” and “Active” excursions, in addition to the company’s Suite Ships.


To ensure travel agents don’t miss the boat on this opportunity to educate and inspire travelers to choose river cruising for their next vacation, Avalon Waterways has also launched The Suite Life Sales Event and trade campaign with the following promotion (the biggest savings all year):

  • $299 air and $1,000 OFF per couple on select 2019 European departures
  • $2,000 OFF per couple on luxury expedition cruises on the Mekong River in SE Asia
  • $699 Air and $500 OFF per couple on India sailings


“Travel agents are an integral part of our national advertising,” said Vanessa Parrish, channel marketing manager for the Globus family of brands.  “We have always provided agents with complimentary marketing tools and support. As part of this TV campaign, we are also arming them with a Consumer Marketing Kit on the Travel Agent Portal to access our new advertising spots, e-mails, social media posts, images and more to help them ignite river cruise sales for 2019 and beyond. By launching this television advertising campaign, we hope to inspire more travelers to ask for – and book – river cruise vacations with their travel agent.”




Since we launched our very first ship in 2004, Avalon Waterways has invited you – our traveler – to be our muse. Thanks to you, we let imagination and a relentless desire to create a smart use of space, be our guide. The result?  An incomparable river cruise experience, including one-of-a-kind Panorama Suites℠ – with innovative Open-Air Balconies® and beds facing the views – on the industry’s only Suite Ships®:  Unequaled vessels that feature two full decks of 200- and 300-square-foot suites.


On the spectacular ships of Avalon, “included” is one of our favorite words.  Spacious outside staterooms with plenty of room to relax – included.  Special touches like regional wines and beer at every onboard lunch and dinner – included.  Complimentary Wi-Fi – included.  The most shore excursions, led by Certified Local Guides – included.  VIP entrance into must-see sites – included. Unique Local FavoritesSM designed to bring your destination to life – included.  In addition to everything that is included, we also give you the freedom of Avalon Choice® – a different approach to river cruising that invites travelers to personalize their trip.


Whether looking for a romantic mini-break, an in-depth 24-day exploration or something in between, with Avalon Waterways, you can choose the river cruise that reveals the very best of Europe, Asia, India or South America– your way!