PHILADELPHIA (October 9, 2019) – Adults-only Secrets® Resorts & Spas announces that the brand has launched its all new TV, digital and integrated campaign titled “LOVE. UNLIMITED.” The 30 and 15-second spots are designed to highlight the romantic and elevated luxurious vacation that couples experience across the brand’s 16 resorts in Mexico, the Caribbean and Central America. All formats of the ad have launched in designated U.S. markets with the goal of increasing brand awareness and bookings among the target audience.
The cinematic approach places an emphasis on strategic storytelling supported by rich scenes, well-placed dialogue, remarkable visuals and attention-grabbing music to transport viewers from scene to scene.
“We are excited to share this new and captivating concept to reinforce the Secrets Resorts & Spas brand’s elevated adults-only, Unlimited-Luxury® vacation experience. The campaign will support brand awareness, emphasize engagement and grow demand for our partners,” stated Erica Doyne, Senior Vice President of Marketing.
Mustache, the creative team behind the campaign, created this spot not just to be more visually striking than typical resort spots, but also to tell an engaging story that is entertaining in a short window of time.
John Limotte, CEO and Executive Creative Director of Mustache, a part of Cognizant Interactive, shared, “in what is considerably a mini-movie, the team created a narrative where each scene between the two main characters is engaging and charged. The spot focuses on the idea of two people falling in love for what feels like the first time in a perfect world of unlimited luxuries and amenities. Their continuous subtle encounters and beautifully shot scenes leave viewers wondering what their own next romantic getaway may be.”
The integrated campaign will be leveraged across digital platforms, on broadcast TV, through public relations and on-property activations, and will be amplified with industry partners and the travel agent community through partnerships, promotions and incentives. A 90-second spot will also be available on the campaign landing page onSecretsResorts.com to offer a deeper look into the creative and narrative.
Guests who book their luxurious Secrets Resorts & Spas vacation now through April 30, 2020, for travel through December 21, 2020, will receive up to 40% savings. Additionally, a special package has been curated where guests may add-on the following services:*
- Soothing Couples Massage
- Mimosa Breakfast in Bed
- In-Room Welcome Gift
For more information and to watch the new commercial including the full-length feature version, visit info.secretsresorts.com/love-unlimited.
*Add-on package cost $199
AMResorts® collectively provide sales, marketing and brand management services to eight individually unique resort brands including Zoëtry® Wellness & Spa Resorts, Secrets®, Breathless®, Dreams®, Now®, Reflect® and Sunscape® Resorts & Spas, and Alua® Hotels & Resorts. The AMResorts® Collection of Brands is continuously raising the all-inclusive concept to a new level of luxury with its signature Endless Privileges®, Unlimited-Luxury®, and Unlimited-Fun® programs. Located throughout Mexico, Jamaica, Curacao, Dominican Republic, Costa Rica, Panama, and Spain, AMResorts’ 66 award-winning properties treat every guest to premium accommodations, desirable locations and extraordinary inclusions. The brands in the collection include: Zoëtry Wellness & Spa Resorts (zoetryresorts.com; 1-888-4-ZOËTRY); Secrets Resorts & Spas (secretsresorts.com; 1-866-GO SECRETS); Breathless Resorts & Spas (breathlessresorts.com; 1-855-65-BREATHE); Dreams Resorts & Spas (dreamsresorts.com; 1-866-2-DREAMS); Now Resorts & Spas (nowresorts.com; 1-877-NOW-9953); Reflect Resorts & Spas (reflectresorts.com; 1-855-4REFLECT), Sunscape Resorts & Spas (sunscaperesorts.com; 1-866-SUNSCAPE) and Alua Hotels & Resorts (aluahotels.com). Images, logos and informational material about the AMResorts® Collection of Brands and properties are available at amresorts.com/mediasite/media.