New York, NY (April 25, 2022) Wayaj, a tech startup providing earth-friendly travel solutions is pleased to announce the launch of alight.travel, the only sustainable booking platform that allows travelers to book their hotel while calculating and offsetting their trip’s carbon footprint instantly. Now that travelers can take flight again, Alight delivers the resources, tools, and expertise to empower travelers to make more informed choices to travel sustainably. Using a ground-breaking Carbon Footprint Calculating Engine (CFC Engine), and proprietary Hotel Sustainability Ratings (HSR) tool, Alight aims to inspire ethical wanderlust and support travelers on their sustainability journey.
2019 BC (Before Covid) saw record amounts of carbon emissions in the air from passenger flights. Meanwhile, experts predict that demand for international travel coming out of the Covid-19 pandemic will exceed years prior. Alight now makes it easier for leisure and business travelers to seamlessly book from a collection of 88+ sustainably-minded hotels across 50+ countries, calculate their trip’s carbon emissions, and offset against verified Carbon Offset Projects (COPs) available around the world.
Nelly Gedeon, serial entrepreneur and Founder of Alight shares, “The world is on the front line of vulnerability due to climate change. This past year, as travel has resumed the focus on sustainable travel has taken a backseat to the pandemic but as travel returns Alight can get conscious minded travelers back out there using our proprietary Carbon Footprint Calculating Engine (CFC EngineTM) to offset their travel and protect the planet.”
At launch, travelers will have eight international Carbon Offset Projects (COP’s) to choose from, which were obtained through the United Nations Framework Convention on Climate Change (UNFCCC). Such projects include the reforestation of degraded land and the development of renewable wind power.
More than a hotel booking platform, Alight aims to be the go-to vehicle for positive impact travel, helping globetrotters make more conscious and sustainable choices from reducing carbon emissions to supporting environmentally-friendly accommodations. The platform’s collection of properties are rated and vetted using its proprietary Hotel Sustainability Ratings (HSR) system which scores them across seven categories, which include community relationships, use of water, energy and waste, building materials and resources, as well as quality of the indoor environment, and corporate management.
Logan Cohen, Alight Sustainability Director shares, “The U.S. books over 1 billion hotel rooms each year alone. Based on our data of an average night stay of about 0.0236 tons of carbon emissions, this totals about 23.5 million tons of carbon from hotels in the US alone. Offsetting just 1% of these emissions through Alight would be nearly equal to turning all of New York City back into forest land.”
empowers mindful travelers with a one-stop booking platform of vetted sustainable hotels and carbon offsetting capabilities. Providing expert information and inspiration for ethical wanderlust, Alight features properties with an eco and socially conscious ethos and offers programs to contribute to that will make a lasting difference in the future. Alight aims to inspire ethical travel around the world and knows that small acts can create big change by those who are committed to protecting the planet. To join the sustainable journey visit alight.travel.
About Wayaj:
Wayaj is a global leader in providing innovative and effective solutions to the hospitality industry to reduce its impact on the environment, and foster sustainable communities. With over 470 hotel members in 109 countries, Wayaj delivers the resources, tools, and expertise to empower the accommodations sector and travelers to make more informed choices to support sustainability. As the originators of the ground-breaking Carbon Footprint Calculating Engine (CFC Engine ), and proprietary Hotel Sustainability Rating tool, they are pleased to announce the anticipated launch of Alight, a dynamic new booking website April 2022.