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100% Pure New Zealand Specialist Program, Explore PLUS Update – March 2018



March 12th, 2018 – The 100% Pure New Zealand Specialist Program is gaining traction across North America with a surge in sign-ups and agents moving up through status tiers since its re-launch 9 months ago.


The program’s growth is attributed to the September debut of Explore PLUS, a heavily discounted independent FAM benefit designed to help travel professionals build in-depth destination knowledge first-hand.


Starting today, Tourism New Zealand is incentivizing travel agents even further with a special $500.00 trip credit available to the first 50 agents to book an independent famil.


Also new to the program is Hawaiian Airlines, which now offers travel agents a $500 return airfare.


Other participating airlines include American Airlines and Fiji Airways. The independent famil must be booked by August 12, 2018 to qualify for the trip credit, and travel must occur between Sept. 1, 2018 and Nov. 11, 2018.


If you wold like to learn more, Michelle Rosenberg, Senior Manager, Trade Partnerships – North America, is available for interviews.


“We recognize agents have limited time and so we developed a program that lets them travel when they want, the way they want, and with whom they want,” said Michelle Rosenberg, Tourism New Zealand’s Senior Manager of Trade Partnerships, North America. “The program is very flexible and allows agents to design their very own New Zealand experience.”


To apply for the Explore PLUS program travel agents must complete the 100% Pure New Zealand Specialist Program at the Bronze or Silver levels. Agent will earn Gold level status by completing their FAM.



About the New Zealand Specialist Programme

Effective, online and free, the 100% Pure New Zealand Specialist Programme offers travel professionals the chance to build in-depth destination knowledge and grow their New Zealand sales. Through online training modules, webinars, and informative videos, travel agents learn about New Zealand’s diverse regions and the variety of experiences available to visitors. It is available to IATA and CLIA agents in the US and Canada.


For more information contact Brittany Hodill,